The Kevorka: Does a Man Have It, or Does It Have You?
In every man lies a primal force—a deep, undeniable pull known as "The Kevorka" (or animal magnetism). This term, popularized by Seinfeld, has a comedic edge, but the concept behind it is anything but trivial. The Kevorka represents the raw, animalistic energy within us—a force of nature that can be both a source of attraction and destruction if left unchecked.
In this podcast, we dive into the essence of The Kevorka: its primal pull, its role in our lives, and how we can learn to harness it, rather than allowing it to control or consume us. For men in the second half of life, mastering The Kevorka isn’t about suppressing it or pretending it doesn’t exist—it’s about rising up and transforming it into a positive, purpose-driven force.
What Is The Kevorka?
At its core, The Kevorka is primal energy. It's the same force that fuels physical attraction, desire, ambition, and magnetism. You’ve felt it—the spark that makes you come alive in certain moments, the energy that draws others toward you. It’s that intangible “it factor” that people sometimes call charisma or chemistry.
But here’s the key: The Kevorka is a neutral force. It’s neither inherently good nor bad. Its power lies in how you use it. If left unchecked or misdirected, it can lead to destruction—obsessions, unhealthy relationships, or self-sabotage. But when harnessed, it can be a source of creativity, drive, and connection.
The Kevorka in "American Beauty"
To understand The Kevorka in action, let’s look at the movie American Beauty. Lester Burnham, the protagonist, is a man stuck in a lifeless routine. He’s disconnected from his wife, alienated from his daughter, and completely out of touch with himself.
But then, something awakens in him—a longing, a desire, an energy. On the surface, it’s portrayed as his infatuation with his daughter’s friend. However, this isn’t just about lust. It’s about Lester rediscovering his Kevorka—the primal force he lost while buried under years of complacency and conformity.
The movie illustrates both the dangers and the potential of The Kevorka. Left unchecked, it leads Lester to unhealthy fantasies and impulsive decisions. But as the story progresses, Lester begins to transform. He starts using this reawakened energy to reclaim his life: he works out, stands up for himself, and begins to live with purpose.
American Beauty reminds us that The Kevorka is not something to eradicate but something to channel. It’s a force that can destroy—or liberate—depending on how we engage with it.
Does The Kevorka Have You, or Do You Have It?
The Kevorka is a powerful force, but the real question is: Are you in control of it, or is it controlling you?
For men in the second half of life, this question becomes critical. At this stage, we’re no longer driven purely by youthful impulses or shallow pursuits (or at least, we shouldn’t be). Yet, The Kevorka still exists within us, and it demands our attention.
If The Kevorka has you:
You may find yourself ruled by compulsions—whether it’s lust, anger, greed, or ambition.
Relationships may suffer as you chase fleeting desires or fail to show up with presence and purpose.
You may feel like a slave to your impulses, unable to rise above them.
If you have The Kevorka:
You harness this energy to fuel meaningful pursuits—your work, your relationships, your personal growth.
You’re in touch with your desires but not ruled by them.
You use this primal force as a source of connection, creativity, and vitality.
How to Harness The Kevorka
Mastering The Kevorka isn’t about suppression—it’s about transformation. Here’s how:
Acknowledge Its Presence
Stop pretending you’re above it. The Kevorka is part of being human. Recognize it, name it, and accept it as part of your nature.Understand Your Triggers
What activates your Kevorka? Is it a desire for validation, power, or connection? Knowing your triggers allows you to respond rather than react impulsively.Channel It Positively
Use this energy to fuel creativity, passion, and purpose. Let it drive you toward meaningful goals rather than fleeting pleasures.Balance Primal and Purposeful
The Kevorka is primal, but you’re more than just an animal. Balance this raw energy with your higher self—your values, purpose, and vision for the man you want to be.Rise Above, Don’t Eliminate
This isn’t about erasing The Kevorka; it’s about rising above its base tendencies. Use it to elevate yourself and those around you.
Rising in the Second Half of Life
For men in midlife and beyond, The Kevorka doesn’t fade—it shifts. The challenge is no longer about proving your prowess or chasing external validation. It’s about turning inward, mastering this energy, and using it to rise up into the man you were always meant to be.
The Kevorka is power. Harness it, don’t fear it. When you own this energy—when you have it instead of it having you—you become unstoppable.
IRise UP, Master The Kevorka, and Become the Man You Were Meant to Be.